iphone articles

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Apple's new hardware chief says seeing screen protectors used on iPhones makes his "skin crawl"

Tom Marieb argues Ceramic Shield 2 offers 3x the scratch resistance of previous generations
Big quote: Tom Marieb has a visceral reaction when he sees an iPhone owner put on a screen protector. "Personally, when I see someone put a screen protector on their iPhone, it makes my skin crawl, because we work so hard to make beautiful front screens," he told TechRadar. The remark from Apple's new vice president of hardware engineering reflects the company's confidence in Ceramic Shield 2, its latest display material.
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Apple launches iPhone Duo, its first foldable to rival the Samsung Galaxy Z Fold

Touch ID returns on a flagship iPhone after nearly a decade
First look: Following years of fervent speculation, Apple finally unveiled its first folding phone, the iPhone Duo, at its 'Surprise and Shine' event in Cupertino, California. The company is betting big on its first foldable, with new CEO John Ternus calling it "the most transformational change to iPhone since the original."
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Apple's A20 Pro production is going smoothly, except DRAM supply is bottlenecking iPhone assembly

TSMC is sitting on $1 billion worth of finished iPhone chips with nowhere to go
Ripple effect: In the run-up to the launch of the foldable iPhone Ultra, iPhone 18, and iPhone 18 Pro, Apple and its assemblers are working to secure enough mobile DRAM. Apple leans heavily on Micron for these chips and also buys from SK Hynix and Samsung. People involved say they still expect to meet initial demand, but they worry online wait times could stretch and store inventory could run out quickly if the shortage continues.
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iPhone and Mac sales surge push Apple's quarterly revenue to $109 billion

Apple closes out Tim Cook's era with a record quarter
Bottom line: Apple's last quarterly earnings report under CEO Tim Cook showed gains across nearly every category, led by iPhone and Mac sales. The budget MacBook Neo appears to have been a major contributor to that growth. But as the Cupertino company prepares to hand the reins to a new CEO, rising prices could complicate the road ahead. Apple has already begun responding with a new leasing program.