Except it's not selling at all yet.MPG version DOES - and is selling for $950…
Also, MSI RMA is beyond trash if needed.
MSI is aggressive on monitor pricing because if they were priced on par, no-one would buy them. They are not a respectable brand in the monitor market. Early days for MSI monitors.
Dell will lower price when they are not the only company having one out. They always do. MSI will need to drop it even further if they want to sell any.
And this is why MSI dropped the price from 1200 to 950 even before the product launched. Delay after delay. They probably needed more time to fix broken firmware.