Apple

Apple

Spotlight on Apple's latest products: iPhone, Mac, iPad, Apple Watch, Vision Pro, and more. Apple's business and their impact on the tech ecosystem.

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Tech giants and the evolving productivity landscape

Qualcomm does indeed have 50,000-ish employees, double those of Nvidia and AMD
Why it matters: After looking at revenue and operating income per employee for big semiconductor companies, we thought that was a fun exercise, so we have looked at another dozen tech companies in various sectors. Broadcom and Apple are in a league of their own – it is good to have a software or licensing business.
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Apple M3 and the state of CPUs

Is it Apple and everyone else, even for CPUs?
The big picture: Apple's M3 launch stood out for its focus on how people actually use computers, the lack of AI acronyms and the fact that they launched three chips all at once. It is only getting harder to compete with them. As with all things Apple, the M3 has been extensively covered in the press, but beyond the performance metrics, a few things stood out for us, and here's our thesis on the overall sector.
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PC CPUs are getting more interesting, and competition is coming

Why it matters: Five years ago there were only two companies that made CPUs, today there are a dozen. Most of the new entrants went after the big, profitable data center market, but now competitors are coming for PCs. Nvidia and AMD are reportedly preparing Arm-based CPUs for PCs. With Microsoft opening up the market for Arm laptop CPUs, this spells bad news for Qualcomm today, and potentially bad news for Intel over the very long term.
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