True privacy-abiding browsers have already rejected the technology
A hot potato: The hotly debated "Privacy Sandbox" tech is Google's solution to the universal hate reserved for third-party cookies and behavioral advertising. The Sandbox brings several new technologies including the Topics API, which would classify users in interest-based categories by carefully watching what they do and where they go on the web.
Why it matters: Many tech industry workers have been laid off from their jobs recently, the result of over-hiring during the lockdowns and a global economic downturn. Becoming unemployed is a bitter pill, and it's even more depressing to learn that your former company pays a Hollywood actor millions of dollars a year to act as a creative adviser.